Standby for the Florida Rd vibe….
A vibe that embraces local experiences and businesses.
A vibe that serves different people and communities.
A vibe that engages diverse needs and desires.
A vibe that holds true in an ever changing local and global reality.

No matter where you track on the timeline, no matter the highs and lows of the journey, Florida Rd has always been steadfastly Durban. Now, thanks to the collective focus of passionate “doers” in both the public and private sectors, Florida Rd is set to reveal its character and reclaim its place as a key player in the future growth of Durban – 3 weeks to go! Read more about the detail behind this brand DNA.