The Florida Road brand continues to roll out across the road. The brand elements have begun to appear on the road with Next Chapter painting their exterior wall in the “onion” pattern. UrbanLime have incorporated the Florida Rd branding in their property management boards and the UIP security vehicle and officers are proudly carrying the Florida Rd brand. All this contributes to a collective vision for the road, a vision that will begin to unfold in 2018.

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